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CookieCert provides a cookie safety score for all sites we audit. This score is created using a proprietary algorithm informed by multiple data points, and rates the overall risk level of the site for cookie related activity.





(1 Star - Highest Risk, 5 Star - Lowest Risk)



The following factors are taken into account when computing the safety score:

• Total number of cookies created
• Types of cookies created (permanent of session based)
• Total number of pages audited
• Total number of third party cookies created and third party services used
• Type of third party services used (e.g. ad networks VS social widgets)
• Safety score of affiliated third party sites and companies
• Site category/industry
• Site privacy policy and tranparency about cookies
• Site industry affiliations (such as IAB, ICO, trustE, etc.)
• Virus and malware reports

Application Developers

Companies wishing to integrate the Cookie Safety Rating into their applications can do so via our API.

How can I improve my score?

There are a few general rules of thumb that will help your score:

• If you haven't already then get a complete cookie audit. A full audit will usually reduce the number of cookies-per-page found, which is a factor in the scoring.
• Have a privacy policy on your site
• Provide clear explanation of your sites cookies (ideally with the ability to see them directly and opt-out)
• Don't affiliate with third party companies who have bad reputation
• Allow CookieCert to do a more complete audit of your site
• Remove any superfluous tracking cookies
• Use session cookies instead of permanent cookies wherever possible